Cross Ocean Ventures Announces Investment In Leadsales: The first WhatsApp CRM in Latin America

  • November 14, 2022
  • by:crossoceanfund

Cross Ocean Ventures, the premier early-stage investment fund for international founders with global ambitions announces investment in LeadSales, the first multi agent CRM that facilitates conversational commerce through social networks of companies.

Leadsales differentiates from its competitors by focusing on transaction driven SMB’s, enabling them a native conversational sales experience with an easy to use SaaS platform that helps onboard sales reps in 5 minutes.

3 out of 4 businesses utilize WhatsApp as a source to communicate with their leads and customers in Latin America alone. Leadsales is currently able to reach over 10K customers through Blitz scaling. The company will target SMB’s from India, Europe and South Asia next.

“Leadsales is a conversational commerce platform helping businesses grow their sales & support via messaging on WhatsApp & Social Media. Leadsales was born from an internal solution for a family business that needed to scale its operations on WhatsApp because we couldn’t keep track of all the messages that came to us,” said Robyn Penacastro co-founder and CEO of Leadsales. “ We are happy and proud to have Cross Ocean Ventures as our investors and looking forward to expanding our offerings through their support” he continued.

In less than three years, Leadsales has reached almost a thousand clients in more than 20 countries and has been mentioned as one of the 100 most promising companies by Promagazine magazine.

“ We are proud to be an investor and partner with Roby and his team” Said Zeynep Ilgaz, partner at Cross Ocean Ventures. One of the benefits of using a CRM like Leadsales is the ease of organization, which is what allows users to give better attention to their customers” She continued.

Cross Ocean is not the only investor seeing the value. The round is complemented by investors including: UluVentures. OceanVentures, Angelhub, TheBoardPeru, Gana Ventures of Lolita Taub and Theo Hamoui.

Earlier this year, the Company was invited in the prestigious Berkeley Skydeck program, a high-tech entrepreneurship startup accelerator and incubator program at the University of California, Berkeley. “LeadSales is one of SkyDeck’s first portfolio companies out of Mexico – we’re just incredibly excited by the potential of the entire LatAm market, and believe the team are well positioned to create the entire software stack for digital-first SMBs in LatAm” said Chon Tang,  Founding & General Partner at Berkeley Skydeck Fund. 

About Cross Ocean Ventures

Cross Ocean Ventures is the premier early-stage investment fund for international founders with global ambitions. As Cross Ocean Venture general partners, we have all started companies, failed, and succeeded in building organizations with life-changing exits multiple times. We have immigrated from across the oceans to build enterprises. We have achieved this despite being part of underrepresented demographic groups. Our own experiences as founders help us better connect with and evaluate founders before funding and communicate with and support the founders after funding.

For more information visit

About Leadsales
Leadsales is a SaaS platform for conversational – commerce. It’s a  Mexican startup created mainly to allow SMBs across LATAM to lead through C-Commerce on social networks such as Facebook, Instagram and WhatsApp, to give a quick response through a single platform.

For more information visit

No Comments

Leave a Comment